Design Stories

The ideas behind everyday essentials.

Every piece we carry began with a simple question about how dogs live, play and explore. These are the stories of the people and ideas that shaped them.

Golden Retriever licking a sage silicone lick mat on a woven rug

Silicone Lick Mats

The idea that made licking an enriching experience

Born from the work of Australia's Innovative Pet Products team, the LickiMat concept evolved from an earlier oral-hygiene bowl developed with veterinary input. The idea was simple: turn licking into a rewarding activity that keeps pets engaged and makes treat time more interesting.

An everyday moment, thoughtfully reimagined.

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Beagle solving a wooden puzzle feeder on an oak floor

Interactive Puzzle Feeders

Meet Nina Ottosson, the woman who made dogs think

In 1990, Swedish designer Nina Ottosson began developing puzzle games for dogs. Inspired by the need to keep her own dogs mentally stimulated, she created toys that challenged dogs to solve problems and discover hidden treats.

Her work helped establish a new world of interactive dog enrichment.

Because a busy mind makes a happier dog.

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Labrador puppy sniffing through a sage and cream snuffle mat

Snuffle Mats

Celebrating the power of a dog's nose

Dogs experience the world through scent. Snuffle mats build on this natural instinct, hiding treats among layers of fabric and encouraging dogs to sniff, search and explore.

The concept belongs to the wider world of canine scent enrichment, where trainers and behaviour professionals have championed nose work as a rewarding activity.

Sometimes the best adventures happen right under their noses.

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Terracotta slow-feeder bowl filled with kibble on a linen table

Slow-Feeder Bowls

Rethinking the everyday food bowl

What if mealtime wasn't a race? Slow-feeder designs introduce ridges, patterns and obstacles that encourage dogs to work around their food rather than gulp it down.

An ordinary bowl becomes an opportunity for a more engaging meal.

Good things are worth slowing down for.

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Dog toothpaste, finger brushes and bamboo toothbrushes on a stone counter

Pet Dental Kit

A healthier smile starts with small habits

Pet dental care builds on a simple principle: prevention matters. Veterinary professionals have long encouraged regular brushing to help manage plaque and support oral hygiene.

From toothbrushes to finger brushes, these tools make it easier for pet parents to introduce dental care into everyday routines.

Little habits. Healthier smiles.

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Hand brushing a Pomeranian with a wooden brush

Grooming Brush

The art of caring for every coat

Grooming has always been about more than appearance. Regular brushing helps remove loose hair, manage tangles and gives pet parents an opportunity to check their dog's skin and coat.

Modern grooming brushes bring together comfort, practicality and thoughtful ergonomics.

Care that goes beyond the surface.

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Woman offering water to a German Shepherd from an aqua portable water bottle on a forest trail

Portable Dog Water Bottles

A little invention for adventures on the go

One documented innovator in this category is Gary Ross, named as the inventor of a portable water travel mug for dogs in US Patent 8,807,083, granted in August 2014.

His invention addressed a familiar problem: how to give dogs access to drinking water while travelling. A simple idea that makes adventures more comfortable.

Every adventure deserves a water break.

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Owner with an olive treat pouch rewarding a French Bulldog

Dog Training Treat Pouches

Making every little achievement count

Positive reinforcement changed the way many trainers approach dog training. Rewarding desired behaviour with treats makes learning more engaging and helps build trust between dogs and their humans.

The treat pouch is a practical extension of that philosophy: keeping rewards close, accessible and ready for the next little victory.

Celebrate progress, one treat at a time.

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Shih Tzu on an olive quilted car seat hammock, clipped to the rear seat belt with a short tether

Dog Car Hammocks

For the four-legged travel companion

As dogs became more integrated into everyday family adventures, pet travel accessories evolved too. Car hammocks address two everyday needs: keeping the back seat cleaner and creating a more comfortable designated space for dogs.

A thoughtful addition for people who love taking their companions everywhere.

Because the best journeys are shared.

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